Sales Enablement

Sales enablement is a business process, typically involving rich data and analytics, that provides client facing employees with recommendations on how to engage with specific customers or segments of customers regardless of where those customers are in their lifecycle. The objective is to provide scale to the sales and relationship management resources of an organization, helping to improve sales execution and drive revenue. It frequently incorporates feedback analytics for managers to use as the basis for the development of coaching programs for the sales teams.

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