FinTech Veteran to Lead Product Vision and Innovation
NEW YORK – April 19, 2016 – Xtiva Financial Systems, the leading provider of enterprise compensation solutions for the financial services industry, announced today that Jeff Marsden has joined the company as Chief Product & Strategy Officer. As CPO, Marsden will be responsible for the company’s overall product vision, strategy and innovation, as well as leading Xtiva’s partner strategy. Additionally, Marsden will be establishing Xtiva’s footprint in the Canadian market.
“Jeff is the perfect fit for our CPO role, given his strong strategic innovation skill set, deep financial technology experience and intimate knowledge of the customer market,” said Xtiva CEO, Tom Moysak. “We are entering an incredibly exciting transformative phase of Xtiva’s history and Jeff will be critical to leading us as we bring an incredible new product and customer experience to the market.”
“I have known Xtiva for several years and have always been impressed with both the foundation of amazing Customers and Xtiva’s incredible track record with those Customers,” said Marsden. “Moreover, Xtiva’s investment over the past 18 months in a game changing new technology platform will enable Xtiva and our partners to bring forth a profound new Product Suite that will completely change the way Financial Service firms are able to drive sales force performance.”
Xtiva provides the first industry-integrated approach to truly integrated compensation management, sales performance management and business policy management. Xtiva’s offering supports today’s needs for a managed solution in meeting a wide range of business, operations, finance, and technology needs. Xtiva provides clients with the tools they need to drive their businesses forward.
About Xtiva Financial Systems
Xtiva Financial Systems is a leading incentive compensation and next generation sales performance management platform focused exclusively on financial services. Over 80 customers use Xtiva’s award-winning software, services, and support to maximize their salesforce investment leading to superior business performance. Learn more at www.xtiva.com.